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Job description

We are seeking a highly motivated and talented individual to join our team as a Social Media Marketer and Sales Assistant. In this role, you will play a crucial part in expanding our brand presence, increasing customer engagement and supporting our sales efforts..

Responsibilities

• Social media management.
• Develop and execute social media strategies to enhance brand visibility and engagement.
• Create and publish compelling content across various social media platforms.
• Monitor social media channels for trends, feedback and opportunities to engage with the audience.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Utilise social media analytics to track performance and identify areas for improvement.
• Community building.
• Cultivate and maintain relationships with followers, customers and influencers.
• Foster a sense of community by facilitating conversations and interactions.
• Collaborate with influencers and brand advocates to amplify our message and reach new audiences.
• Plan and execute creative campaigns, contests and promotions to drive user engagement.
• Sales support.
• Assist the Sales team with lead generation activities including prospect research and outreach.
• Create sales collateral, presentations and pitch decks to support the sales process.
• Coordinate with marketing and product teams to ensure alignment of messaging and goals.
• Provide administrative support such as scheduling meetings, managing calendars and preparing reports.
• Content creation.
• Develop engaging content including posts, stories, videos and graphics.
• Ensure content is aligned with brand guidelines and resonates with the target audience.
• Collaborate with design and copywriting teams to produce high-quality visual and written assets.
• Analytics and reporting.
• Track and analyse social media metrics and KPIs to measure the effectiveness of campaigns.
• Generate reports and insights to inform decision making and optimise performance.
• Stay updated on industry trends and best practices to continuously improve social media strategies.
• Cross-functional collaboration.
• Work closely with cross-functional teams including marketing, sales, product and customer support.
• Communicate effectively to ensure alignment of goals, messaging and priorities.
• Contribute ideas and insights to brainstorming sessions and strategy meetings.
• Professional development.
• Stay informed about emerging trends, technologies, and best practices in social media marketing and sales.
• Participate in training programs, workshops, and conferences to enhance skills and knowledge.
• Proactively seek opportunities for growth and advancement within the company.

Skills and Qualifications

Essential Skills

• Analytical skills.
• Proficiency in analysing social media metrics and KPIs to measure performance and inform decision making.
• Ability to derive insights from data and identify opportunities for optimisation and improvement.
• Familiarity with data visualization tools and reporting methods.
• Communication skills.
• Clear and concise written communication skills for crafting social media posts, responses and reports.
• Strong verbal communication skills for collaborating with cross-functional teams and engaging with stakeholders.
• Active listening skills to understand customer needs, feedback and preferences.
• Willingness to experiment with new formats, trends, and strategies to keep content fresh and engaging.
• Problem-solving skills to overcome challenges and adapt to evolving social media landscapes.
• Teamwork and collaboration.
• Ability to work effectively in a collaborative team environment.
• Willingness to share ideas, provide feedback and support colleagues.
• Flexibility and adaptability to work on multiple projects and tasks simultaneously.
• Time management and organisation.
• Strong time management skills to prioritise tasks and meet deadlines in a fast-paced environment.
• Attention to detail and organisational skills to manage content calendars, schedules and project timelines.

Desirable Skills

• Creativity and innovation.
• Creative mindset with the ability to develop unique and attention-grabbing content ideas.
• Continuous learning.
• Eagerness to stay updated on industry trends, best practices, and emerging technologies in social media marketing and sales.
• Proactive approach to seeking out learning opportunities through training, workshops and self-study.

Further Information

The Employer is: APP-LOCAL Although this is a part-time temporary opportunity, hours may be extended and it could lead to a permanent position. The job advert may end before the closing date if requested by the employer. Salary: 16/17 £6.40, 18/20yrs £8.60, 21yrs or over £11.44 per hour

Application Information

JOBSTART IS OPEN TO 16-24 YEAR OLDS. If you are on UC contact your Work Coach via your Journal. If you are in receipt of JSA, IS or ESA phone a Work Coach on 0300 200 7807. If you are 16-24 years old, unemployed, not in education or training and not in receipt of benefits phone 028 90726788.