Marketing and Data Analyst

Job description

As a Marketing and Data Analyst, the successful candidate will be responsible for managing the in-house CRM database and E-commerce sites developing reports and trends to identify key areas of focus, sales analysis contributing to the strategic marketing and business growth plan. This role will be based at our HQ in Crumlin. This is a unique opportunity to develop your career with a forward thinking, global company which will offer the successful applicant job security and genuine opportunities to enhance their career. .


  • Monthly marketing reports as required by the global marketing manager and marketing manager.
  • Creation of weekly KPI and opportunity reports, website analytics, E-marketing performance & ROI and leads analysis.
  • Serve as in-house CRM specialist conducting general admin including review of change and modification requests, updating currencies, and ensuring that these are updated in opportunities added to give true3 reflection in opportunity management.
  • Territory alignment to ensure correct information is flowing between sales and marketing to allow for effective targeted marketing activities.
  • Monitoring and maintaining CRM support inbox and undertaking client trouble shooting.
  • Conducting new start training to ensure all new users are fully trained in sales and marketing practices.
  • Management and maintenance of the Randox Online Store, reporting on performance and providing insights into the market segments, trends and supporting the strategic growth plan.
  • Maintaining email marketing database, adhering to GDPR compliance and practices.

Skills and Qualifications

Essential Skills

  • Qualified to at least degree level (2:1 and above) in a Marketing, Business or IT related subject.
  • Confident in the use of Microsoft Office applications such as, Word Excel, PowerPoint and Outlook.
  • Investigative in actions and thinking.
  • Articulate in oral, written and visual presentations.
  • Combine creative and pragmatic use of insights and data with attention to detail.

Desirable Skills

  • A minimum of 2 years practical marketing and/or sales support experience.
  • Previous experience with CRM systems, ROI and Lead generation analysis.
  • Previous experience in email marketing software such as mailchimp and/or website CMS.
  • Demonstrated ability in adopting new processes and technologies.
  • Experience in supporting E-commerce projects from planning through to development.

Further Information

Worktime: 8.40am - 5.20pm.

Vacancy ID
Job ref.
Job Sector
Co Antrim
Negotiable, to be confirmed.
No. vacancies
Contract Type
Weekly hours
Published date
Closing date

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