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Job description

The successful applicant will, in accordance with the Marketing Manager, assist in creating, implementing, executing and analysing a fully integrated marketing strategy. As Marketing Team Leader, the successful candidate will be responsible for managing a small team of marketing executives. The Team Leader will be responsible for the formulation, implementation and monitoring of marketing and business development strategies..

Responsibilities

• Writing material for use in brochures, sales aids, exhibition materials, newsletters and the Randox internet website promoting Randox products worldwide.
• Collation of product information and subsequent preparation and distribution of regular marketing publications and communications including in-house and external newsletters.
• Assisting in the organisation of Randox events and exhibitions.
• Preparing talks and papers for use by Randox representatives at conferences, seminars, and customer presentations.
• Developing effective in-house communications strategies.
• Conducting sales analysis of international markets.
• Profiling and segmentation of all Randox customers.
• Updating and maintaining the marketing database and involvement in the conducting of mailshots.
• Market research and competitor analysis.
• CRM, operations, and monitoring.
• Sales training of headquarters personnel and sales office managers.
• Monitor effectiveness of advertising, exhibitions and PR events through detailed ROI analysis.
• Monitoring of global sales and marketing activities to meet corporate objectives.
• Preparation of sales and marketing strategies with the marketing manager an global marketing manager.
• Liaising with the international offices and HQ personnel to promote Randox products and internal strategies.
• Ensuring consistency of Randox branding in all customer communication tools.
• Conducting staff review meetings.

Skills and Qualifications

Essential Skills

• Qualified to at least degree level (2:1 and above) in a Marketing, Communications or related subject.
• Investigative in actions and thinking.
• Excellent attention to detail.
• Articulate in oral, written and visual presentations.
• Clear understanding of the complete marketing process.
• Ability to provide an interpretive response to a customers position.

Desirable Skills

• Practical marketing experience.
• Previous experience with CRM systems, email marketing software and/or website CMS.
• Scientific background is desirable.
• Ability to work as part of a team.

Further Information

Work time: 8.40am-5.20pm to be confirmed.