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Job description

Concern Worldwide (UK) is looking for a Senior Legacy Marketing Executive to join the team on a full time, permanent basis from January 2026. About us: We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver life-saving and life-changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no-one is left behind. With almost 4,500 staff of more than 50 nationalities, Concern operates in 25 of the world’s poorest countries, helping people to achieve major and long-lasting improvements in their lives. Benefits 25 days’ annual leave, pro-rated for part-time employees Office closure between Christmas Day and New Year’s Day Flexible hours and hybrid working Annual leave purchase scheme Enhanced parental leave pay Stakeholder pension Season ticket loan Cycle scheme Life assurance Access to Employee Assistance Programme (EAP) Job Location: Belfast (Hybrid) Concern operates a hybrid mode, staff are expected to come into their base office once per week or the monthly equivalent i.e. 4 times per month. Staff are also able to flex their start and finish times between the hours of 7am to 7pm daily. About the role: Legacies and in-memory giving play a vital role in ensuring lasting change for communities around the world. The Senior Legacy and In-Memory Marketing Executive will help deepen our supporters’ connection to our mission inspiring them to create a legacy of hope and opportunity for future generations. Reporting to the Supporter Development and Legacies Manager, you will lead the development and delivery of the legacy strategy, delivering thoughtful, inspiring campaigns that celebrate the impact of legacy and in-memory giving. You’ll combine creative storytelling with data-driven insight to nurture meaningful supporter journeys, ensuring everyone who chooses to remember us in their will or in tribute to a loved one feels valued, respected, and part of something truly transformative.

Responsibilities

• Responsible for developing and delivering the Legacy Strategy, setting and achieving key performance targets that align with the annual fundraising operational plan.
• Regularly analyse results, identify trends, and provide insights and recommendations to refine and strengthen the strategy. Review campaigns and ensure that information is used to maximize income for future campaigns.
• Responsibility for monitoring and reporting on Legacy budget. Lead on building future expenditure and income targets. Work as part of the Fundraising Team to reach strategic targets.
• Matrix managed delivery through the Direct Marketing Executive roles in the team to deliver Legacy Marketing plan.
• Management of activity for the recruitment of legacy pledgers through our existing Acquisition and Development channels (DRTV, Face to Face, Paid search and Paid Social, Seasonal newsletters and appeals).
• Lead end-to-end campaign management and execution within agreed deadlines, including agency briefing, creative material development, data selection, copywriting, approvals, and proofing.
• Manage legacy journey mapping with a focus on stewarding legacy enquirers, pledgers, and long-term supporters through personalised engagement and tailored communications.
• Ensure that legacy campaigns are, where possible, integrated or co-ordinated by target audiences above and below the line marketing activities, to maximise impact.
• Act as an internal advocate for legacy and in-memory giving, supporting colleagues across fundraising, communications, and programmes to champion these areas.
• Work closely with & influence Major Donor Partnerships Team, Supporter Care and other units to ensure integrated working and consistent messaging around Legacy giving & volunteering.
• Working closely with other members if the Supporter Development Team and Major Donors on a Mid Value Programme.
• Scope and understand the opportunity for In-memory giving for Concern Worldwide UK, to build out this area of the portfolio.
• Work with international teams to share stories of impact and ensure legacy and in-memory communications authentically reflect our global work and values.
• Maintain an up-to-date knowledge of current legislation, best practice and industry standards around the promotion of legacies & community fundraising and adhere to all relevant regulatory procedures.

Skills and Qualifications

Essential Skills

• Proven skills and aptitudes to complete complicated procedures.
• Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
• Proven experience and knowledge of legacy giving, including channels for direct marketing to drive legacy giving.
• Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns.
• Strong understanding of donor stewardship and the motivations behind legacy and in-memory giving.
• Experience of working with external suppliers to deliver successful direct marketing campaigns.
• Strong organisational planning and project management skills.
• Ability to work on own initiative.
• Excellent communication, interpersonal, and negotiation skills.
• Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy.
• Excellent understanding of delivering excellent customer service/donor care.
• Understanding data protection, GDPR, and ethical fundraising standards.

Further Information

Equality, Diversity, and Inclusion: Concern Worldwide encourages all qualified candidates, irrespective of gender, ethnicity and origin, disability, political beliefs, religious beliefs, sexual orientation, or socio-economic status to apply to become a part of the organisation. Concern is against all forms of discrimination and unequal power relations, and is committed to promoting equality. HOW TO APPLY To apply for this post, please upload your CV and cover letter explaining how you meet the essential and desirable criteria for the position by 9th November 2025. Your cover letter will be scored against each of the listed requirements listed in the job description. To give yourself the best chance of being shortlisted, please copy each criterion into your cover letter and explain under each one how your experience, skills, or achievements demonstrate your suitability. Use clear and specific examples to support your statements. Concern will shortlist only those candidates who clearly demonstrate that they meet all essential criteria. If a high number of applicants meet the minimum requirements, we will assess and score candidates against the desirable criteria to determine who will be invited to interview. It is therefore important that your application provides detailed evidence of how you meet the role requirements. All candidates who are short-listed for an interview will be notified via email. Candidates must be legally entitled to work in the UK at the time of application. Conditions of Appointment: The successful candidate will begin in January 2026. Pay band: GB6 Belfast: £40,222 - £44,691, based on full time hours (35 hours per week) The successful post holder will be required to complete a criminal records self-declaration form and a Basic AccessNI check. Having a criminal record will not necessarily debar you from working with Concern Worldwide. This will depend on the nature of the position, together with the circumstances and background of your offences.