---

Job description

THE EMPLOYER IS: IT HUB ARMAGH NI LTD We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimise our digital marketing efforts. The successful candidate will play a key role in generating new business leads, increasing brand awareness, and building a strong social media presence across multiple platforms. This role is ideal for someone who understands how to market B2B services, particularly within the IT or technology sector.

Responsibilities

• Digital Marketing - Develop and implement digital marketing strategies to attract new clients.
• Digital Marketing - Plan and execute online campaigns focused on lead generation and conversions.
• Digital Marketing - Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads).
• Digital Marketing - Optimise landing pages and calls-to-action to improve conversion rates.
• Social Media Management - Manage and grow IT Hub’s presence across platforms such as LinkedIn, Facebook, and Instagram.
• Social Media Management - Create engaging content including posts, graphics, short videos, and promotions.
• Social Media Management - Develop a social media content calendar aligned with business goals.
• Social Media Management - Monitor engagement, respond to messages/comments, and build online relationships.
• Social Media Management - Stay up to date with social media trends relevant to B2B and IT services.
• Content Creation - Create and manage content such as blog posts, case studies, newsletters, and website updates.
• Content Creation - Work with the team to promote IT services, solutions, and success stories.
• Content Creation - Ensure brand consistency across all digital channels.
• Content Creation - Assist with website content updates and SEO optimisation.
• Content Creation - Improve website visibility through SEO best practices (on-page and off-page).
• Content Creation - Conduct keyword research and optimise content accordingly.
• Content Creation - Monitor website traffic using tools such as Google Analytics and Search Console.
• Email Marketing & CRM - Design and manage email marketing campaigns for prospects and existing clients.
• Email Marketing & CRM - Build and segment email lists to improve engagement.
• Email Marketing & CRM - Support CRM activity related to marketing and sales follow-ups.

Skills and Qualifications

Essential Skills

• Confident with Microsoft suite of applications.
• Good communication skills, both written and verbal.
• Ability to work on own initiative and manage workload independently.

Further Information

The Employer is: IT HUB ARMAGH NI LTD JobStart Opportunity - Working Hours Information - Standard Hours: up to 25 hours per week. - Flexible/Reduced Hours: May be available upon approval by a Work Coach. - Additional Hours: The employer may offer extra hours depending on availability. This should be discussed directly with the employer before starting employment. The job advert may end before the closing date if requested by the employer.

Application Information

JOBSTART IS OPEN TO WORKING AGE BENEFIT CLAIMANTS WHO ARE DEEMED ELIGIBLE BY A WORK COACH. If you are on Universal Credit, please contact your Work Coach via your Journal. If you are in receipt of any other working age benefit, please contact your local Jobs & Benefits Office on 0800 001 5782.