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Job description

Nicholl Fuel Oils Group is the largest independent oil distributor in Northern Ireland, operating from multiple offices, depots in multiple locations. We are looking for a dynamic and driven Marketing Specialist to join our team and strengthen the Nicholl Fuel Oils presence across a range of platforms. In this role, you will lead our marketing efforts, analysing performance trends, and developing effective strategies to engage customers and support continued business growth.

Responsibilities

• Websites: Internal content creation, copywriting SEO-friendly content, blogs, images etc.; Use Content Management System to update the websites; SEO updates and liaison with web developers regarding website changes; Internal management.
• Data-driven Insights: Regular assessment of the company’s social media strategy, delivering timely reports to senior management providing key insights and recommendation in alignment with the long-term marketing strategy.
• Trend Monitoring: Stay up to date with the latest digital advertising trends, current marketing legislation services and techniques using SEO monitoring.
• Campaign Management: Enhance brand visibility and engagement by monitoring campaign success
• ROI Measurement: Set measurable goals and timeframes, track performance that demonstrates the impact of our Marketing efforts against Return on Investment (ROI).
• Customer Interaction: Monitor and analyse competitor social media strategies, identifying opportunities for differentiation and innovation
• Live Events: Communicate with industry professionals and influencers via social media to create a strong network, driving audience participation and engagement e.g., live events.
• Marketing / Sponsorship Events: Plan and coordinate all aspects of marketing / sponsorship events including branding, catering, venue, entertainment and logistics.
• Employee Engagement: Develop and train team members to become brand ambassadors across various social media platforms e.g., LinkedIn.
• Strategic Social Media Development: Devise and execute comprehensive social media strategies aimed at increasing brand awareness and promoting customer engagement
• Social media Advertising: Plan, execute and optimize social media advertising campaigns to target specific customer types and maximise customer engagement.
• Content Calendar Management: Maintain a content calendar that aligns with marketing campaigns to ensure a consistent and timely online presence in all areas of the business relevant to the customer and the time of year.

Skills and Qualifications

Essential Skills

• Bachelor’s degree and Marketing, Communications, or a related field (or equivalent experience).
• Proven track record in developing and executing successful social media and traditional marketing strategies.
• Proficiency in using Canva or a similar platform.
• Exceptional written and verbal communication skills in English.
• Proficiency in utilising social media management tools and analytics platforms.
• Strong analytical mindset with the ability to interpret data to drive actionable insights.
• Creative thinking and a keen eye of design aesthetics.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience in measuring and showcasing ROI for digital marketing campaigns.
• Experience in advertising in B2B and Consumer markets.
• Ability to stay ahead of industry trends and evolving digital technologies.