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Job description

The Outreach and Communications Officer will be responsible for supporting the marketing and amplification of the Right Support Right Time (RSRT) project through direct engagement with stakeholders in the community. The role will implement the RSRT communications strategy both online and in traditional media. The person will be responsible for creating engaging content and overseeing digital and traditional marketing campaigns, attend events to promote the project and ensure consistent internal and external communication. The officer will work closely with a range of internal and external partners to promote the project initiatives and to maintain a strong and positive public image of the work being undertaken. You’ll lead the communication and engagement strategy for RSRT, raising awareness of the programme’s impact and reaching new audiences. Whether it’s social media, web content, newsletters, events, or internal campaigns, you’ll be the voice of the project, making sure it reflects Inspire’s values of inclusion, compassion, and innovation.

Responsibilities

• Develop and implement the RSRT marketing and communication strategy, including the roll out of marketing campaigns, audience engagement and outreach work.
• Create engaging and accessible promotional materials, press releases, presentations and newsletters and collaborate with internal and external colleagues to ensure all communications are aligned.
• Manage social media platforms, website content, email campaigns and ensure content in digital and traditional channels is informative and achieves maximum impact.
• Analyse marketing data, identify key metrics to measure campaign effectiveness and provide analysis and reports to the Assistant Director of Insight.
• Attend events for outreach opportunities to promote the RSRT project including advocacy, group sessions and physical wellbeing in local communities.

Skills and Qualifications

Essential Skills

• Ability to work flexibly to meet the needs of the business, including occasional travel to community venues across Northern Ireland and the border counties of the Republic of Ireland.
• Possess a full current driving licence and access to a car as travel will be required for this role. Business insurance will be a requirement for this post also.
• A degree level qualification in a related field, and a minimum of 2 years’ experience gained in a similar role.
• Applicants must have by the closing date for applications demonstrable experience in each of the following areas:
• Demonstrable experience in successfully managing social media campaigns.
• Demonstrable experience of working in partnership and fostering relationships through networking with a range of stakeholders.
• Understanding of traditional and online forms of promotion and outreach.
• Strong administrative, written and presentation skills, with the ability to communicate effectively.
• Excellent writing and design skills including creation of social media posts and website content using tools for example: Adobe and/or Canva.