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Job description

The importance of this role is key as we re balance our investment into digital channels to acquire new supporters. The person in this role needs to demonstrate hands-on digital expertise, measurable fundraising impact, strong analytical and project management skills, and compliance awareness. The predominant focus of the role will be investment in and growth of acquisition via digital channels but will also include acquisition via connected and addressable TV, and some offline channels - particularly to support acquisition in an emergency. This role focuses on planning, delivering, and evaluating fundraising activities (primarily, but not limited, to digital) that inspire donors, acquire new supporters, and maximise lifetime value. About You You are a data-driven digital fundraising professional with a passion for delivering exceptional supporter experiences and growing income through engaging digital campaigns. With proven experience in digital fundraising or marketing, ideally within the charity sector, you have successfully delivered multi-channel campaigns across paid social, email, PPC, search and web, using compelling storytelling and audience insight to drive supporter acquisition, engagement and retention. Confident using CRM systems, fundraising platforms and analytics tools, you can translate performance data into actionable insights that improve results and maximise ROI. You are highly organised, proactive and solutions-focused, able to manage multiple projects and deadlines while maintaining attention to detail and compliance with GDPR and data protection best practice. A collaborative team player with excellent communication skills, you enjoy working across teams to deliver integrated campaigns and are always looking for opportunities to test, learn and innovate. Experience with website management, conversion optimisation, marketing automation, or mentoring colleagues would be an advantage, but above all, you are motivated by using your digital expertise to build stronger supporter relationships and deliver meaningful impact. To view the full job description and person specification, please visit the Concern website to download and apply direct.

Responsibilities

• Support the development and delivery of the organisation’s digital fundraising strategy.
• Identify opportunities to grow income through new digital platforms, tools, and technologies.
• Work with colleagues across fundraising, communications, and marketing to align digital activity with wider organisational objectives.
• Lead on the creation and execution of multi-channel digital fundraising campaigns (including paid social, email, search, and website).
• Develop compelling digital content (copy, visuals, video) that resonates with target audiences.
• Manage supporter acquisition campaigns, (including acquisition in emergencies via a range of channels) ensuring data-driven decision-making.
• Support the design and optimistion of online supporter journeys to deepen engagement and maximise conversions.
• Ensure all communications are supporter-focused, compliant with data protection regulations, and aligned with brand tone of voice.
• Monitor, analyse and report on the performance of digital fundraising activities.
• Provide actionable insights and recommendations to improve results.
• Track KPIs, budgets, and ROI, ensuring campaigns are delivered on time and within budget.
• Work closely with colleagues across teams (Fundraising, Marketing, Comms, Data, IT) to deliver integrated campaigns.
• Provide guidance and support to junior team members or volunteers where required.
• Keep up to date with digital fundraising trends, competitor activity, and innovations, sharing knowledge internally.

Skills and Qualifications

Essential Skills

• Proven experience in digital fundraising or digital marketing, ideally within the charity or nonprofit sector.
• Strong track record of delivering successful online fundraising or income-generating campaigns.
• Hands-on experience with digital channels including paid social, email marketing, PPC, and SEO.
• Proficiency in using fundraising platforms, CRM systems, and digital analytics tools (e.g. Google Analytics, Meta Ads Manager, Mailchimp/Engaging Networks/JustGiving).
• Excellent copywriting and content creation skills with a flair for compelling storytelling.
• Strong analytical skills and ability to interpret data to improve performance.
• Knowledge of GDPR and data protection best practices in a fundraising context.

Desirable Skills

• Line management or mentoring experience.
• Experience in website management (e.g. CMS such as WordPress, Drupal).
• Knowledge of conversion rate optimisation (CRO) and UX principles.
• Understanding of marketing automation and advanced email journeys.